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'"Once upon a time there was...' Hold it. What's the matter? Has this book been a best seller? Has the author won a Pulitzer? Did the New York Times like it? I only want stories that come highly recommended. Are there any laudatory quotes on the dust jacked? Ahem... 'Once upon a time there was a noisy kid who started going to go to bed without a story.' Has this book been made into a movie? Could we be watching this on video?"